I’ve recently finished reading Mark Yarnell’s new book called “How to become Filthy Stinking Rich Through Network Marketing”.
What a great book with a ton of insight for anyone involved in Network Marketing, especially the new person.
The book takes you from start to finish on everything about this great Profession. I love that it’s raw and they tell you like it is. (no fluff)
The co-authors in this book are: Valerie Bates, Derek Hall, & Shelby Hall. Combined with all of them,
there is more than 50 years of experience in Network Marketing. Who better to learn from than the folks
who have made multi-millions of dollars!
I’m not going to do an entire book review here, but rather go through just one of the chapters that Mark Yarnell wrote
“The Ultimate Rejection-Free Recruiting Strategies”
which I think has some great ideas.
Watch this quick clip before and then carry on with reading…
Let’s get into it:
1. The Lime Green Card Advertisement
Print the following message on 4×6 Lime Green index cards and put them everywhere: ie. bulletin boards, etc
Earn $30K Per Month
Wear Disinger Clothing
Drive a new Mercedes
Serious Inquires only (your phone # here)
Make sure your phone # leads to a vmail that refers them to your company sizzle message and if they’re
interested, leave their contact info. If you don’t have a sizzle message, get creative
2. Data-Specific Lists
This is an interesting one where you find a list of people who you share common interests with you and basically cold call them. In Mark’s example, he would buy lists of people who were Para-gliders because that’s what he liked to do. He would call them and say:
“Hey (name), My name is William; I’m a paraglide pilot and I understand that you are also. This is going to sound crazy, but I think I have found a way for paraglide pilots
like us to earn $30-50K a month and fly five days a week. Grab a pen and I’ll give you a website link so you can check it out”
3. The Kiosk CD Handout
Go to the local malls and approach owners/managers of the kiosks. Say this: “If you could earn an extra $10K per month right here, without any additional overhead, would it be
worth it to you to go to lunch with me to learn how?” The idea here is to sign them up and have them handout your company CD’s/DVD’s to people in the mall in additional to what they
4. The Fate Approach
Ok, this is for the extroverts out there that have a bit more “guts”. Mark actually learned this from Laura Kall and her approach is this. When you are out and about and perhaps
standing in line, you see someone close to you who looks somewhat professional but burnt out(lots of people are these days), say to them: “Do you believe in fate?” Most of the time they ask what that means..She’d say: “Do you believe things happen for a reason? For ex. here we are in a city of 10 million people, what are the odds that we would be standing in the same line at the same time? Of all the places in (the current city), where we could have been right now among these millions of people, maybe fate has drawn us together”.
She would then hand them a cd/dvd and say “I want you to think about it; I do believe in fate and I thin we’ve been drawn together for a reason.”
5. The Billboard
Obviously, this one will take some cash. Mark suggests pooling together with your team in a co-op to create a billboard in a high traffic area. The message should be something like:
Exit the rat race forever. Earn $$$ a month from home [phone#]
Hate this traffic? Work from home. Become Wealthy. [phone#]
6. The Job Fair
This is a great place to get people’s contact info and build a lead list. The idea is to simply meet people get their biz cards and contact info, and if the time is right, give them your company cd/dvd’s. Do not walk around introducing yourself, rent a booth, leave your brochures around or business cards. One good idea is to wear a button that says “My company is looking for three good people”
7. The Pall Bearer
I love Mark’s terminology, one of the things that is most funny about him! Anyhow, what he means by this is…
Contact every person who becomes your prospect every six months until that person either signs up in your organization, or you become a pall bearer
at his or her funeral! The truth is, in MLM, it’s about timing for people. When they are ready, they’ll listen to what you have to offer. So every
6 months is a great way to touch base with them as you never know what has changed in their life. Fact is, people change jobs every 3.7 years. Imagine if you catch
them in that time frame? Chances of them looking at your biz is really good.
So that’s Mark Yarnell’s 7 “Rejection-Free” Recruiting Strategies straight from his book “How to become Filthy Stinking Rich Through Network Marketing”.
Go get the book on Amazon and READ IT! Hopefully you have a few “offline” ideas to prospect and recruit new people. Share the love if you’ve enjoyed this.
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